Fascinated by the power of an image and its ability to incite a desired response, Ly committed himself as apprentice and practitioner to each of its multi-disciplinary elements & crafts. 

From developing a strong network of creators and purveyors to his own creative & art direction. Ly’s projects thrives on his distinctive eye for casting, a touch for styling and an attention to detail across all facets including planning and production.

While conventional wisdom may dictate that a jack of all trades is possibly a ‘master of none’ - convention has not yet encountered the ambidextrousness of Ly’s polymath creativity. 

It is his wide-ranging expertise that makes him a sought after and much-loved collaborator and visionary. Ly understands the people, art and science of each creative endeavour. Able to anticipate trends before they happen as well as temper them to the executional needs of each client. His hands-on approach is never one that stifles but rather one that inspires through his depth of awareness and understanding. 

Forever passionate about the result, Ly prides himself on working closely with marketing & insights teams to guide measurable impact from concept to consumer. Towards a process of creation that is focused on objectives and non-subjective while remaining rooted in a distinct and strong point of view. 

Over the years Ly has garnered an impressive client list that ranges from Drake, Holt Renfrew, Nicola Formichetti, Mugler, COS, SSENSE, ELLE Canada, Man About Town, to L’Oreal, Urban Decay, Shu Uemura, RUDSAK, Reitmans, Annabelle Cosmetics, and ALDO. 

Bio pic photographed by Genevieve Charbonneau.